this is technique

You need more than UX design.
You need UX expertise.

We focus on concrete, but elegant solutions for user experience research, strategy, design, and writing.

Brut Concrete Art black and white photo by Uve Sanchez

offerings

We don’t just crank out wireframes.

Working with Technique means benefiting from one or more areas of our deep user experience expertise.

We specialize in …

  • User research

  • UX strategy

  • UX design

  • UX writing

Each of these competencies comes with its own potential activities and deliverables. We’ll help you understand the right combination to meet your specific needs.

We can also work with your company to conduct productive brainstorming sessions or to run educational workshops on the subject of user experience design or related topics.

  • We’ll tailor deliverables to your specific needs, but they could include any of the following:

    • Wireframes

    • Prototypes

    • User journeys

    • Site maps

    • User flows

    • Competitive analysis

    • Heuristic analysis

    • UX copy

    • Usability testing

    • Others specific to your needs

Black and white photo of Ford Mustang in an underground parking lot

sectors

Sectors. Verticals. Industries. Whichever jargon you prefer.

With Technique you’ll benefit from years of deep experience forged within several different sectors, including but not limited to automotive, banking and financial services, ecommerce, media, non-profit and human rights organizations, and telecommunications.

robert stribley, principal consultant

Black and white photo of Robert Stribley, man wearing glasses and a hoody

Despite the royal “we” tossed around above, Technique is me. Robert Stribley. I'm a user experience design professional with over 20 years of experience. I work with brands big and small across diverse sectors to provide thoughtful and intuitive user experience design solutions. I have expertise as an information architect, interaction designer, researcher, strategist, UX writer, workshop facilitator, teacher, and manager.

Previously, I enjoyed agency life at Razorfish and Publicis Sapient in New York, NY. I worked with dozens of clients, including American Red Cross, AT&T, Delta Faucet, EMC, Nextel SA, Citibank, JP Morgan, Oppenheimer Funds, PNC, Prudential, Ford, Freightliner Vans, Genesis, Mercedes-Benz Financial Services, Mercedes-Benz USA, smart, Fresh Direct, Sotheby’s International Realty, Travel Channel, and Women’s Wear Daily.

I’ve spoken on UX design and conducted workshops for numerous organizations, and conferences, including Chanel, Publicis Sapient, New York University, University of Maryland, Design Museum Week, Hackers on Planet Earth (HOPE), The Internet Freedom Festival, SXSW, UX Sketch Camp NYC, and the Brooklyn Product Design Meetup.

I also teach user experience design at the School of Visual Arts in Manhattan.

Just a few of the clients I have worked with to create complex but intuitive and attractive user experiences.

case study: genesis

Technique worked with REV, a Razorfish subsidiary, to help upgrade the primary web property for the U.S. presence of Genesis, the Korean automotive manufacturer. Our UX efforts contributions included updating elements of the build-and-price feature, reimagining vehicle trim level comparison, and designing an advanced special offers experience, the likes of which does not yet exist elsewhere within the automotive industry. In 2024, the Genesis site was elevated to third place among premium auto brands ranked by JD Power after the company engaged with REV.

Technique is excited to share our partnership with Open Technology Fund's User Experience and Discovery Lab.

The Lab aims to improve the design of internet freedom tools by providing free UX research and design support to projects via its partners. These projects focus on advancing internet freedom and neutralizing repressive online censorship and state surveillance.

Projects include circumvention, anti-censorship, and privacy-enhancing tools, and internet shutdown resilience tools, as well as others.

Know of a project, which qualifies and could use UX support?

Reach out for more information.

Contact me to learn more about how I can help your organization craft effective user experiences.

I’m also available for mentorship and public speaking opportunities. I can also offer you a UX clinic to provide quick but meaningful feedback on your work-in-progress website, app, or other digital experience.

When able, I also work with non-profit and human rights organizations, sometimes at a lower rate or even pro bono basis.

Black and white photo of the train arriving at the Jay Street MetroTech station in Brookyn

What is “Privacy by Design”?

Did you know identity theft doubled during the COVID-19 pandemic? People have become more and more concerned about the privacy and security of their personal information online. That makes it increasingly important for brands—and designers—to be aware of the need to practice “privacy by design.”

With that in mind, I’ve produced this tri-fold brochure on the topic of “Designing for Privacy in an Increasingly Public World.” It highlights 7 best practices for privacy by design. You’re welcome to download it directly here. Or reach out to me, if you’d like printed copies of the brochure or you’re interested in a presentation to your company or organization on this topic.

You can also read a more detailed article version of this topic over on UX Collective: Designing for Privacy in an Increasingly Public World.

  • “People ignore design that ignores people.”

    Frank Chimero, Designer

  • "Most of my advances were by mistake. You uncover what is when you get rid of what isn't."

    R. Buckminster Fuller

  • “Sometimes magic is just someone spending more time on something than anyone else might reasonably expect.”

    Teller (of Penn & Teller)